Skip to Main Content

Free EV Sales Training Now Available to Dealers

By Mike Jones, Transportation Program Manager/Clean Cities Coordinator

Plug In America (PIA), a nonprofit organization with the mission of advancing widespread adoption of electric vehicles (EV), is offering their nationwide web-based PlugStar EV Specialist Basic Course to dealers at NO COST until June 15th. If a dealership chooses to participate, this opportunity can help support sales teams and EV sales during this difficult time.

The PlugStar EV Specialist Basic Course is PIA’s introductory training course aimed at familiarizing dealer sales staff with the unique aspects of EVs as a new product category. The course reviews the unique needs of EV customers and how best to convey information on topics spanning public incentives, charging, and optional equipment, so that sales staff can confidently and efficiently sell EVs.


  • PlugStar Preferred Dealership status: If at least two sales staff at a dealer are trained, they will receive six months of promotion on and partner car shopping sites to provide the dealer with EV customers
  • Information and tools for dealer sales teams to confidently sell EVs and support the needs of EV customers.
  • One-on-one, personalized assistance with questions about vehicles, charging, incentives and more by phone or email from PIA’s EV experts through their EV Support Program.

For more information about the PlugStar Program or training, please visit the PlugStar EV Training page or email