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Maryland Agriculture Department Launches 2016 “Manure Happens” Public Education and Outreach Campaign

ANNAPOLIS, MD – Now that spring is almost here, the Maryland Department of Agriculture has launched a public education campaign to inform citizens about what to expect as farmers begin to prepare their fields for planting. The campaign features a series of educational advertisements that will run in newspapers and on mobile and social media sites during the month of March. The purpose of the outreach effort is to help citizens understand how farmers use manure as a natural fertilizer and soil conditioner along with steps they must take to prevent manure from impacting water quality in local streams, rivers and the Chesapeake Bay.

“Centuries ago, farmers discovered that manure makes a great fertilizer and soil conditioner,” said Maryland Agriculture Secretary Joe Bartenfelder. “Today, farmers use a wide range of practices to protect local waterways from nutrient runoff, while following the latest environmental rules and guidelines,” he said.

Maryland’s new Phosphorus Management Tool (PMT) regulations are being phased in over the next several years to help farmers protect waterways from phosphorus runoff. In addition, Maryland’s nutrient management regulations prohibit farmers from spreading manure on their fields in winter. March 1 is the first opportunity for farmers to recycle manure generated over the winter as a crop fertilizer. To further protect water resources, Maryland farmers are required to incorporate or inject manure into the soil within 48 hours.  This helps to reduce surface runoff, improve nutrient retention, and for nearby neighbors, cut down on odors—but not completely.

“Over the next several weeks, people who live near farms will begin to notice the unmistakable smell of manure,” said Secretary Bartenfelder. “We want folks to understand how things work on the farm and to be prepared for slow moving farm machinery on local roads, along with the sights, smells, and sounds of Maryland’s working family farms.”

The public education ads direct visitors to the department’s centralized “Manure Resources” website at  In addition to providing citizens with information on how farmers recycle manure resources, the website offers resources for farmers who currently use chemical fertilizers and are considering making the switch to manure and farmers who sell manure resources as part of their farm’s business model. The page provides links to additional resources available for farmers, including grants, tax credits, technical guidance and scientific research on the benefits of manure as a crop fertilizer and soil amendment. In addition, the website includes links to Maryland’s nutrient management regulations and phosphorus management initiative.

MDA’s educational advertising campaign includes a series of five ads with different themes.  Manure Happens—It’s No Bull explains the facts of life on the farm in no uncertain terms. The Follow Me, Girls ad describes how Maryland dairy farmers protect waterways while caring for their animals. The Pardon Me ad features a dairy cow in a spring bonnet welcoming the wonderful aroma of spring…and manure. The I Recycle ad describes how farmers recycle manure resources using the latest environmental practices.  The Looks Can Be Deceiving ad shows a stockpile of poultry litter that has been crusted over to protect against rainwater runoff.  All five ads direct readers to the department’s Manure Resources page at


Contact Information

If you have any questions, need additional information or would like to arrange an interview, please contact:

Julie Oberg
Director of Communications
Telephone: 410-841-5888

Vanessa Orlando
Public Information Officer - Digital Engagement
Telephone: 410-841-5889

Jason Schellhardt
Public Information Officer - Media Relations
Telephone: 410-841-5744

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